In this digital age, many local business owners still asks me “Do I really need to have a website?”. I always give them my one word answer “absolutely!”. I don’t give this answer because i can get another potential client but because it is true!
Almost every large retail corporation (Wal-Mart, Canadian-Tire, Sears etc…) has a website for clients to search and buy their products easily. More
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and more small businesses are finding it rewarding to have their own dot com and reaching new customers from all around the world. The benefits of having a website are enormous and for some companies its a vital part of their everyday business.
In this article I will talk about the top 5 reasons why you should get a website. Obviously there are many more reasons but I will try to keep this short and simple.
1. Digital Marketing is much cheaper than traditional marketing.
You don’t need to pay big bucks to market your business online. You can attract clients with online promotions run
straight on your website. You can take advantage of big search engines like Google
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and Yahoo to attract new visitor by submitting your website for FREE. If you have a product
or service that you would like to sell/promote, you can use social media to attract buyers to your website and close the sale.
2. Your business is accessible 24/7 by potential clients.
Having a website for your business means that your customers can find our about your business, products and services even when you are sleeping. You don’t want to see customers going away simply because your local store is closed.
3. You are no longer restricted by the geographical boundaries.
Unlike your local business, your website will not have any geographical restrictions. You can attract potential clients or viewers from all over the world with the power of Internet.
4. Communicating with customers
Your website can allow your customers to contact you easily on a one to one basis. Many of our new clients come to us through this very method.
5. Be the black sheep among your competition
have a well designed website you are able to stand out from your
competitors. If you have an effective website, it will generate you more prospects than your competition who still rely on old school methods .
A company without a website is a company without a face!